Bill Buxton (2007). "Sketching User Experiences. getting the design right and the right design”

About the Text

The text of Bill Buxton investigates the chances of adding an additional phase in the developing process, to get better results and also the importance the designer in the process.

About Bill Buxton

Bill Gates said about Bill Buxton, that he brings design leadership and also creativity to Microsoft. He is a key person when it comes to understanding the role of design in the company.

Design is more than design

Bill Buxton says that design consists of different parts, it’s also about the design of the business and engineering as well as the product itself.

Saving time by spending time

There are a lot of people that say they do have not enough money or time to insert another step into their developing chain. Bill Buxton is arguing that this is an assumption because the people have the time and money afterward, to iterate and rescue the final product because it was poorly planned. Later in the text, he supports this with the following quote:

“But the reality is, if we factor out luck and a few rare exceptions, it is always faster, cheaper, and leads to a better product if you take the extra step of incorporating an explicit up-front design phase rather than going directly for the status quo shortcut.” – page 8

In his eyes there are two common myths: